9 easy SEO tips for Instagram

INSTAGRAM VS. SEARCH ENGINE SEO

*Not only SEO is only for optimizing your blog posts and websites for search engines such as GOOGLE, but it also works for INSTAGRAM, by optimizing your content with SEO will allow users to search content based on specific keywords and phrases. 

If you search for “ Record shop” on Instagram the first section will pop up in the top search that will include posts that are optimizing the keyword.

SEO TIPS FOR INSTAGRAM

1. INSTAGRAM

Is also like a search engine for users looking for specific people, aesthetics, adventure, crafts, etc. If you search for specific keywords like “van life” Instagram will pull up Accounts, Tags, Places, Posts, and Reels. So how do you increase your chances of popping up in the search results? You will need to optimize your Profile through your Name, Bio, and Username. These are very important because this is the way to market yourself on Instagram for users to search for specific content. if your business is “Product Designer”  you will want your Primary keyword to be “Product Designer” to be in your name field, username, and bio to show, like SEO for websites and blogs you want that primary keyword to keep popping up, so that the search engine can rank you better and appear more in searches. 

2. KEYWORD- CAPTIONS

INSTAGRAM’s explore page uses algorithms from your search history, posts you like, and hashtags that are being used, it is constantly learning your behaviors on how you use INSTAGRAM and the interests that you seek. How is INSTAGRAM using Keyword-Captions, is by using keywords from posts that you like and or accounts that you follow and like. Using KEYWORD- CAPTIONS for the description of your posts will help Instagram identify and categorize your content for relevance to help increase visibility for your target audience.

3. SECONDARY KEYWORDS

So that you do not sound like a robot while describing your posts, stories, and or bio. Secondary Keywords are also important, the best way to explain what that means is Secondary Keywords are keywords related to the Primary Search that you are targeting. A synonym, subtopics, and long-tail keyword variations. 

4. ALT-TEXT

Just like a website, INSTAGRAM also has the feature ALT-TEXT that is designed to help users with visual incapability, ALT-TEXT is used to describe the image, it is also a great feature to optimize your Instagram posts for SEO. To use this feature when you are making a post on your Instagram and after you have written your description, you can access the Advance Settings that is located at the bottom. be sure to use your Primary and Secondary keywords when describing the image. 

5. Tags

Tags of course everyone knows this, are a huge feature and a must on INSTAGRAM. Tags and mentions are a great way to get your account noticed because Tags and Mentions are similar way as backlinks on blog posts. because then users have a direct link to your profile, like when someone shares your posts to their stories and or feed, followers can click on them to go to your profile. It’s like that Wayne’s World Scene “ and they tell their friends and so on and so on” 

6. Hashtags 

Everyone knows about hashtags and everyone uses them to create visibility for their profile. Hashtags are important to use for your content of course. but a lot of people use same the hashtags which will cause your post to get lost in a sea filled with the same hashtag and we don’t want that, especially when it’s a certain trend that is happening at the moment. Treat hashtags as the same concept as Primary and Secondary Keywords. make the relevant. 

7. Be sure to avoid BLACK HAT SEO 

Also referred as to Toxins, defined as a set of practices that is used to increase site ranking in search engines by violating the search engine terms of service:

•  Buying followers

•  Using bots 

•  Spamming accounts

PRETTY MUCH THE DONT’S THAT INSTAGRAM WARNS YOU NOT TO DO. 

8. CONSISTENCY IS KEY

Which we’ve all heard before but again this is Important, keep creating and keep posting your content, the more you post the more you reach potential followers and more engagement and interaction with your content to help your profile grow. 

9. CHECK YOUR ANALYTICS

Checking your analytics will help you show if your SEO techniques have been working. To see this you will need to upgrade your account to a business, creator profile, then you will be able to access this information to see your weekly and monthly insights and performances.